Misfits AI · Pre-seed
What one kept order pays. Benchmark rates, not forecasts. Everything on this page is per user, per month — nothing is multiplied by a user base, and no company revenue figure appears anywhere.
Benchmark rates and published AOV; Misfits has no signed brand agreements. This page shows the shape of the economics, not a forecast.
Generation is the cost. A kept order is the income. The only question that matters at this stage is how much of one it takes to pay for the other — drag the take rate and watch the answer collapse.
Cost — this user, this month
Commission — this user, this month
Two things this rests on
Commissions reverse on returns industry-wide — commission-only-if-kept is the existing plumbing, not a novel ask.
Non-buyers capped at 20 renders cost €1.40 a month — corpus acquisition, not loss. Buyers earn higher caps and fund themselves. This is the commerce regime's behaviour-earned allowance, and it is a different thing from the subscription ladder's five-generation free tier, which only applies if the subscription is switched on instead.
No user count on this page, no growth curve, no revenue line — multiply nothing by a base. Every figure is one user, one month, and the take rate is a range the industry already pays rather than one we have been offered.
Cost per render is the blended figure, the same one the allocation model defaults to because production traffic mixes tiers. It is the render rate only — the €1,000-a-month infrastructure floor is a separate line in the allocation model and is not per-user, so it is deliberately absent here. The renders slider is a behaviour-capped allowance: 20 is the base tier, 50 and 100 are earned through purchases and kept items, which is what concentrates compute on the users who pay for it.
The operating plan is costed as if this revenue is zero throughout, and nothing here changes that — this page shows the per-user shape if the commerce layer lands, which is a different claim from expecting it.
Sources — Affiliate commission, what a publisher earns: 6% base on Awin's public Lounge by Zalando listings, new-customer rates higher and existing-customer lower. Marketplace take rate, what a brand pays Zalando: 5–25% by product type (trade press, 2023) — Zalando publishes no percentages of its own. Order value: Zalando's average basket size (LTM), €61.0 for FY2024 as restated.